“The statistics show that 7% of individuals with back pain end up going to see their physical therapist. Instead of trying to increase the amount of those 7% you can get into your clinic, the challenge becomes how do we increase the percentage of the population that even goes to PT in the first place. How do we do this you ask? It comes down to EDUCATING THE PUBLIC.”
A few weeks ago I sent out a few questions to a few guys out of California, The Prehab Guys. For a few months now, I have found myself engaged in their videos, finding the information to be of great use while I am out on my internships. The videos not only show you HOW to perform an intervention, but WHY. Wanting to pick their brains a bit, I sent over a few questions that they have been so kind to answer for the sake of this article. If you have any additional questions you would like to ask, please comment at the bottom of the page!
1. Tell us a little about what it is you guys do and how you got to where you are now. What has made you successful thus far?
The three of us are all 3rd year Doctor of Physical Therapy candidates and Strength and Conditioning Specialists. Through social media, we provide the public with exercises and education in an effort to optimize human movement and performance, promote longevity, keep one’s movement system in tune. We began this project in January of 2016 and have continued we to post at least one video every single day. We believe our consistency in posting, among others, has been a large reason why we have been so successful thus far. Furthermore, we provide the “Why,” as opposed to simply recording a video of an exercise; we explain what it does and typically what patient population will benefit from such exercise. People love learning – it just has to be presented and written in a way that is easily digestible for all.
2. I know you all are currently out at the PPS (Private Practice Section) meeting in Las Vegas, NV. How important do you think is it that students attend a conference in school?
Those who attended PPS I am sure can agree that it was a GREAT time! Great information presented + intelligent people + tasty food +open bar= success. However, school comes first, that is the reason why you are a student after all. If you are doing well with your course work, then it is our belief that attending a large conference like PPS is not only great for attaining new information from different schools of thought, but also a great way to network and be exposed to the profession outside of the school setting. PPS is a niche, and we wouldn’t quite recommend it to every student. However, CSM is coming up, and if you have the time we believe it’s well worth the investment.
3. You (this one is directed to Michael) recently posted on Twitter about how PT is not exactly in the front of consumer’s minds when it comes to receiving PT for back pain. How do you suggest we combat this and improve awareness about what exactly it is a PT does and can do for them?
The statistics show that 7% of individuals with back pain end up going to see their physical therapist. Instead of trying to increase the amount of those 7% you can get into your clinic, the challenge becomes how do we increase the percentage of the population that even goes to PT in the first place. How do we do this you ask? It comes down to EDUCATING THE PUBLIC. The truth of the matter is that google is a man’s best friend, and is often the first place people go to when they need help. There is power in numbers, and the stronger online presence our profession creates, the more awareness we will create in the public eyes to VALUE physical therapy.
4. What advice would you give in regards to marketing yourself as a new grad?
Why wait until you graduate? Start now! You will learn as you go. Don’t fear failure. I don’t remember who said this quote, “if you failed, it means you’re already ahead of the 90% who didn’t even try.” Get your name, your image, your brand out there. The first step is to establish your target audience; you need to identify whom you want to send your message to. From there you can create your content, which should be more specific than general physical therapy. Make sure you content follows the 3 E’s of good content: engaging, entertaining, educational.
5. With everyone seemingly stuck on the 3×10 for exercise prescription, what advice do you have to give to students to help them determine regression/progression for exercises and prescribing exercises?
It comes down to your intent with the exercise, is your goal to strengthen? Then go lower repetition with increased load. Is your goal to improve endurance or neuromuscular control, then decrease load an increase the amount of repetitions performed. While we’re strong proponents of properly dosing exercise and placing adequate demand on tissues, incorrectly dosed exercise is still better than no exercise at all.
6. Who has been the biggest influence on your success so far?
Kelly Starrett has been a huge influence of ours. A lot of our vision came from Kelly, he has branded the name of Physical Therapy to the general public. Therapy Insiders crew have been a large influence on us as well.
Huge thank you to these guys, and I hope you reach out to them on social media. You can find the links to their sites below: